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B2B marketing ideas for commercial insurance products

If you run an insurance business, marketing is often an essential activity. Different marketing techniques work for different businesses, but here are a few that you may want to consider trying for your commercial insurance products.

Make better use of LinkedIn

Social media in general is not often considered ideal for getting B2B marketing leads. However, LinkedIn is the exception.

There are a number of ways to use LinkedIn to your advantage. Rather than simply setting up a profile because you feel you should and then forgetting about it, get active on the site to generate more leads.

Start with your company page. Rather than simply writing a boring description of your company containing the basic facts and information, use it as an opportunity to encourage readers to visit your website. This involves using an attention-grabbing image, inspiring copy and a call to action.

Use the company description to create a pitch. Avoid writing a boring, dry description, and instead focus on identifying your target audience and providing benefits.

As well as working on your profile, you can actively seek out customers on LinkedIn. Use Advanced Search to filter your potential customers, and use the Saved Searches to quickly search for new targets on a regular basis. You can also search the Groups to find active and relevant groups that you can then join in with by providing content and answering questions.

Reach out to industry blogs

Getting featured in industry blogs can be another excellent way to get your business in front of your target customers.

Firstly, you will need to find out which blogs they read. Follow some of the major blogs in your industry and spend some time looking through the comments to find out the type of audience each blog has.

Once you find one that is a good fit, reach out to the blog and offer a guest post if they offer them. If they do not allow guest posts, you may be able to write a sponsored blog for payment, or you may be able to advertise on the blog.

Get to the top of the search engines

Customers use the search engines to find all types of products these days, and the same is true for commercial insurance products. If you are at the top of the search engines, not only will you be found easier but you will also be trusted more by potential customers because the level of trust is higher for those brands that rank highly.

There are countless ways to improve your SEO, but perhaps the best option is to hire a specialist firm that can improve and maintain your rankings over time.

PPC (Pay Per Click) advertising is another option that can prove effective because it can also help to get you to the top of the search rankings. There is a cost involved, but you only pay for clicks to your website, making it a good potential way to gain leads.

Use your content to help businesses

However your target customers find your insurance website, you want them to think of you as an expert when they read over your content.

You should therefore provide them with detailed blogs, guides, web pages, and other information related to your insurance products. You could provide a downloadable guide or white paper that they can read and share freely, and this can help to enhance your reputation and win more business.

Increase your online presence

The more active you are online, the more chance you have of being found by your target customers. If a company reads your blog and finds it interesting, then finds you featured on a top industry blog and then comes across an active LinkedIn profile where you regularly contribute to groups, they are more likely to want to do business with you.

Successful marketing often involves a combination of techniques, so try out these ideas and see if you can boost your marketing success.

Jason Hulott

About the Author

Jason Hulott is Business Development Director at SpeedieConsulting. SpeedieConsulting is a full-service digital marketing agency for insurance and finance companies. They help insurance and finance businesses that wish to use the internet to take control of their revenue and traffic generation online. They provide a range of services including compliant web content, lead generation and social media support. For further information about SpeedieConsulting, please visit: http://www.speedieconsulting.co.uk

All marketing and advertising must be an accurate description of the product or service. It must be legal, decent, truthful, honest and socially responsible (not encouraging illegal, unsafe or anti-social behaviour). There are regulations which restrict what you can and cannot do. As well as the regulations, there are two advertising codes of practice which you need to follow to help you advertise legally. Before you embark upon any marketing, please ensure your communications are fully compliant.

Date Added: 25/06/2019 11:40:29



Is your marketing like a gym membership?

Do you subscribe to the latest marketing techniques and groups? Do you regularly jump from one technique to another?

Are you seeing results?

It dawned on me that getting results from a marketing programme can be the same as getting results from a fitness programme. If you are not doing the basics, and are always reading new ideas and hearing about new techniques, or not analysing your results regularly, or even tracking what you are doing at all – you may find you are not getting the results you want.

Here are a few things you need in order to get results with your online marketing!

Consistency

Making sure you are consistent with your marketing over time is a great way to prove that techniques work. If this means one blog post a week for three months or posting messages on Facebook every day for a month, being consistent will help you get the most from the activity you are doing.

Core basics

There could be four or five core things you can be doing in your business to help with growth. Finding them and doing them will be the best way to grow. They are not always the same for every business, but could include:

  • Blogging
  • Writing a column for a website or magazine
  • Sharing your knowledge on a forum or community
  • Social media
  • Pay per click
  • Working with introducers

This is not a complete list!

Reporting/tracking

One of the main areas where people fall over is not recording their results or tracking what they are doing. Now, I am not suggesting you flex in front of a mirror or get your tape measure out, but keeping a log or setting up tracking with something like Google Analytics will help you decide whether or not what you are doing is working.

Without analysis you are not really able to know what is working and what isn’t. On that basis, it is difficult to know how to grow. One of the key benefits of online marketing is that it is all trackable in some way, shape or form, so you can readily see if it works or not. If it isn’t working, you can tweak it or stop doing it.

Goals

One of the other main drivers to prove whether a programme is going to work for you is to set some goals. These goals may be different depending on the activity, for example, in three months we want …

  • 300 Facebook followers
  • 400 subscribed to our free report
  • 20 enquiries from our introducers

In this way you can easily see if this is working or what you need to do to get there by tweaking your activities along the way.

Summary

As you can see (and probably have experienced at some point) marketing is a lot like fitness. By implementing a few basics, you can find the difference between success and failure.

Jason Hulott

About the Author

Jason Hulott is Business Development Director at SpeedieConsulting. SpeedieConsulting is a full-service digital marketing agency for insurance and finance companies. They help insurance and finance businesses that wish to use the internet to take control of their revenue and traffic generation online. They provide a range of services including compliant web content, lead generation and social media support. For further information about SpeedieConsulting, please visit: http://www.speedieconsulting.co.uk

All marketing and advertising must be an accurate description of the product or service. It must be legal, decent, truthful, honest and socially responsible (not encouraging illegal, unsafe or anti-social behaviour). There are regulations which restrict what you can and cannot do. As well as the regulations, there are two advertising codes of practice which you need to follow to help you advertise legally. Before you embark upon any marketing, please ensure your communications are fully compliant.

Date Added: 24/05/2019 12:06:08



Use Google to enhance your presence locally

A quick tip this month; if you are looking to attract local business, one of the best ways is by getting yourself onto the Google map results because Google loves to show local results.  As they only show three results, the likelihood is that the user will select one of those.

One way we have found to get on the map is by making sure your Google “My Business” page is up to date. If you don’t have one, simply click on the link below and set that up as a priority.

https://www.google.com/business/

Once you have set up or updated your Google “My Business” page, then ask your customers to write and share reviews on your business page, this better helps Google to rank you.

It is really simple to do, but so often gets overlooked.

Jason Hulott

About the Author

Jason Hulott is Business Development Director at SpeedieConsulting. SpeedieConsulting is a full-service digital marketing agency for insurance and finance companies. They help insurance and finance businesses that wish to use the internet to take control of their revenue and traffic generation online. They provide a range of services including compliant web content, lead generation and social media support. For further information about SpeedieConsulting, please visit: http://www.speedieconsulting.co.uk

All marketing and advertising must be an accurate description of the product or service. It must be legal, decent, truthful, honest and socially responsible (not encouraging illegal, unsafe or anti-social behaviour). There are regulations which restrict what you can and cannot do. As well as the regulations, there are two advertising codes of practice which you need to follow to help you advertise legally. Before you embark upon any marketing, please ensure your communications are fully compliant.

Date Added: 26/04/2019 11:26:18



Generating your own leads

Lead generation 101 - make sure your site is ready for leads.

The first thing is to take a long hard look at your current website. Is it fit for purpose? Does it already generate leads? If it doesn't, then it might need changing or amending to be more lead-focused.

The biggest issue we see is that websites tend to start out as nothing more than brochure-ware, an online pamphlet of your business, when you need it to do much more, capture leads and enquiries and follow them up.

Your website can do a lot of the heavy lifting for you if it is set up correctly. We always recommend that clients looking to get into lead generation use the same basic formula to build their lead gen website, ie:

Wordpress + Gravity Forms = Lead Gen Machine

This can be any type of lead generation site. Wordpress is a fantastic tool to build and manage a website and using Gravity Forms will allow you to create forms and manage them as you need to.

Once you have your new website, you can look at the various options for driving traffic and, ultimately, leads.

Range of traffic options

Here are a few of the main options you can use to drive traffic to a website:

  • SEO
  • PPC marketing
  • Social media
  • Affiliate programmes
  • Email marketing
  • Content discovery
  • Referral programmes

I would suggest a few things:  

  • Test one or two options before adding any more
  • Don’t simply rely on one source of traffic – it will not last forever so divest yourself of more than one source
  • Make sure you have tracking in place to show you what is working and what isn’t – this can simply be Google Analytics

Get in touch if you want to build your own lead sources.

Jason Hulott

About the Author

Jason Hulott is Business Development Director at SpeedieConsulting. SpeedieConsulting is a full-service digital marketing agency for insurance and finance companies. They help insurance and finance businesses that wish to use the internet to take control of their revenue and traffic generation online. They provide a range of services including compliant web content, lead generation and social media support. For further information about SpeedieConsulting, please visit: http://www.speedieconsulting.co.uk

All marketing and advertising must be an accurate description of the product or service. It must be legal, decent, truthful, honest and socially responsible (not encouraging illegal, unsafe or anti-social behaviour). There are regulations which restrict what you can and cannot do. As well as the regulations, there are two advertising codes of practice which you need to follow to help you advertise legally. Before you embark upon any marketing, please ensure your communications are fully compliant.

Date Added: 27/03/2019 14:30:28



Why run an affiliate marketing programme?

There are many reasons why a company chooses to run affiliate marketing campaigns. Here are a few of my favourites:

Low cost option

Affiliate marketing is relatively low cost to start, especially if you are using B2B insurance quotes, as most email-based enquiry form systems can easily be integrated with an affiliate programme. This software will then manage all lead tracking, affiliate sign ups and much, much more…

Low risk option

Depending on what your commission payment model is, affiliate marketing removes the risk in paid advertising as you are only paying the affiliate when the sales or valid lead has been made.

Acquire a large multi-skilled salesforce

If you join a large affiliate network to use as your affiliate management solution, you could have access to a ready-made army of affiliates. Some of these networks have over 10,000 affiliates. Imagine these all working to promote your products. In fact, imagine 5% working for you!

Affiliate marketers are some of the smartest people around and know all the best ways to promote a product or service online. They will also have diverse skills, some will have email lists to email offers to, others will be Pay-Per-Click (PPC) experts, others SEO experts. An affiliate programme allows you to tap into that market.

Free branding exercise

Having your banners, text links, product logos, etc all over these affiliate sites, you are getting your business some great free exposure and this should not be overlooked. While you should benefit from this do not exploit your affiliates. Do not add direct urls or phone numbers to your banners. This will cause lots of affiliates to leave your programme and also give you a bad name in the industry.

Develop your products and services into international sales

Your affiliate programme can truly turn your local business into an international sales machine very quickly. Larger affiliate networks have affiliates around the world and not just English-speaking parts. An affiliate programme will also be able to soft launch your product into Asia or into Europe.

Why not download our free guide to run your own small affiliate or referral programme?

Jason Hulott

About the Author

Jason Hulott is Business Development Director at SpeedieConsulting. SpeedieConsulting is a full-service digital marketing agency for insurance and finance companies. They help insurance and finance businesses that wish to use the internet to take control of their revenue and traffic generation online. They provide a range of services including compliant web content, lead generation and social media support. For further information about SpeedieConsulting, please visit: http://www.speedieconsulting.co.uk

All marketing and advertising must be an accurate description of the product or service. It must be legal, decent, truthful, honest and socially responsible (not encouraging illegal, unsafe or anti-social behaviour). There are regulations which restrict what you can and cannot do. As well as the regulations, there are two advertising codes of practice which you need to follow to help you advertise legally. Before you embark upon any marketing, please ensure your communications are fully compliant.

Date Added: 20/02/2019 10:51:11



HubSpot consultancy for B2B insurance or commercial lines.

We see lots of local brokers moving from more commodity-based personal insurance and switching to commercial lines.

While it is all clearly still insurance, commercial insurance has a different requirement for engagement from initial enquiry to sale. This doesn't happen in one linear journey.

The web journey for commercial insurance needs to be managed and simple email and phone communications will not be enough. Current back-office systems might also not be powerful enough to handle all the elements you will need to help grow your business.

Brokers need help to better manage lead flow, enquiries, quotes, sales and service (ie marketing, sales, and service) because it’s:

  • harder to track the effectiveness
  • involves more contact points
  • requires more engagement
  • could include multiple parties

This is where the HubSpot software comes in and helps tie all of this together. It is scalable so you can start with some of their marketing and CRM tools, then automate sales contacts and manage deal flow, and finally maintain your ongoing service. This can be integrated with existing site and web services as required.

Do you want a 15-minute discovery call to see if HubSpot is right for you?

https://www.speedieconsulting.co.uk/contact/

Jason Hulott

About the Author

Jason Hulott is Business Development Director at SpeedieConsulting. SpeedieConsulting is a full-service digital marketing agency for insurance and finance companies. They help insurance and finance businesses that wish to use the internet to take control of their revenue and traffic generation online. They provide a range of services including compliant web content, lead generation and social media support. For further information about SpeedieConsulting, please visit: http://www.speedieconsulting.co.uk

All marketing and advertising must be an accurate description of the product or service. It must be legal, decent, truthful, honest and socially responsible (not encouraging illegal, unsafe or anti-social behaviour). There are regulations which restrict what you can and cannot do. As well as the regulations, there are two advertising codes of practice which you need to follow to help you advertise legally. Before you embark upon any marketing, please ensure your communications are fully compliant.

Date Added: 25/01/2019 13:25:51



Inbound Content Marketing

Would you like to know how inbound content can change your marketing efforts?

Download SpeedieConsulting’s free twenty-page guide to help you understand how inbound marketing can be the driver to your online success in 2019.

http://speedieconsulting-co-uk-1607729.hs-sites.com/inbound-content-marketing

If you are interested in online marketing strategies for your business, do get in touch with Jason https://www.speedieconsulting.co.uk

Jason Hulott

About the Author

Jason Hulott is Business Development Director at SpeedieConsulting. SpeedieConsulting is a full-service digital marketing agency for insurance and finance companies. They help insurance and finance businesses that wish to use the internet to take control of their revenue and traffic generation online. They provide a range of services including compliant web content, lead generation and social media support. For further information about SpeedieConsulting, please visit: http://www.speedieconsulting.co.uk

All marketing and advertising must be an accurate description of the product or service. It must be legal, decent, truthful, honest and socially responsible (not encouraging illegal, unsafe or anti-social behaviour). There are regulations which restrict what you can and cannot do. As well as the regulations, there are two advertising codes of practice which you need to follow to help you advertise legally. Before you embark upon any marketing, please ensure your communications are fully compliant.

Date Added: 21/11/2018 11:43:49



Using LinkedIn to drive business insurance sales

LinkedIn is more than an online CV; if you work in any line of B2B activities, you need to be all over LinkedIn like a bad rash! LinkedIn provides insurance companies with practically a limitless number of lead opportunities, especially those with niche business insurance schemes.

But where do you start?

In this piece we will look at three basic elements of LinkedIn you can use without upgrading to a paid account. They are:

  • Groups
  • Publisher
  • LinkedIn Search

While there are a lot more things you can do with LinkedIn, we need to walk before we can run. Let’s take a quick look at each in turn …

Groups

Groups are basically small communities built around a topic or theme that use LinkedIn to host and manage the group functionality. If you have any kind of business insurance offering, you can use and find groups of relevant targeted people. While you may feel your insurance offer is suitable for all, the best way we have found to get any kind of traction on LinkedIn is to find niches or groups. You can target them with interaction (answering relevant posts) and posting relevant content, which you can share in their group once you become a member.

Free LinkedIn membership gives each individual access to 50 groups. Some of these groups can have 300,000 members – and all potentially relevant. Make sure you are maximising the number of relevant groups you belong to. If you have a number of staff, why not assign different niches to different staff?  In this way, you can divide and conquer – and widen the effectiveness of your LinkedIn activity.

You can also set up a number of your own groups and get people to sign-up to your groups! This does take a bit more effort, but could be a strategy for the longer term to add value to your markets.

You can also use Groups to contact and connect with members directly. So this can be a great way to target your ideal customer.

Publisher

LinkedIn Publisher is LinkedIn’s self-publishing platform. This means that you can post content directly onto LinkedIn and tag it. This gets added to the site and will be available to view by everyone in your network – they can comment, share and like your content.

This is a great way to show your expertise in a given field.

Once written and published, you can then share the content in any relevant groups. You can also share it via LinkedIn messenger to relevant people. Don't go too crazy with this. 

LinkedIn Search

One thing that is overlooked by a lot of people is the LinkedIn Search facility. Although many of us use Google search to find information when looking for company information, finding companies or people within companies, LinkedIn is by far the best way to do this. In fact, even most Google searches for finding business contacts tend to show LinkedIn results.

So how can you use it? Here’s an idea. Why not create a wish list of the top 50 companies you would like to work with or connect with. Why not search for their company on LinkedIn to see if they have a company page – if they do have one, there will be a follow button – click it.  Now you will get all the updates the company puts out on LinkedIn.

Next, why not do an employee search on that company name? Now you will see details of all the employees who have a LinkedIn profile who work at that company. You can refine the list, so if you need to find someone in marketing or finance, or a director, you can.

Can you see how powerful this is? With a bit of time and effort you can construct a good list of relevant people to try and reach out to. Or use it to build connections, then share relevant content with them on LinkedIn.

Summary

I hear a lot of people struggling with B2B marketing and how to find the right people they need to.  LinkedIn is a fantastic tool to help you find what you need and what’s more, it only takes some time and effort to figure out how to use it to your advantage.

These are just three basic tips to use LinkedIn, there are a numerous ways to drive leads and sales direct from LinkedIn, but get these strategies and techniques under your belt first. They are a great place to start.

If you are interested in a LinkedIn strategy for your business, do get in touch with Jason https://www.speedieconsulting.co.uk

Jason Hulott

About the Author

Jason Hulott is Business Development Director at SpeedieConsulting. SpeedieConsulting is a full-service digital marketing agency for insurance and finance companies. They help insurance and finance businesses that wish to use the internet to take control of their revenue and traffic generation online. They provide a range of services including compliant web content, lead generation and social media support. For further information about SpeedieConsulting, please visit: http://www.speedieconsulting.co.uk

All marketing and advertising must be an accurate description of the product or service. It must be legal, decent, truthful, honest and socially responsible (not encouraging illegal, unsafe or anti-social behaviour). There are regulations which restrict what you can and cannot do. As well as the regulations, there are two advertising codes of practice which you need to follow to help you advertise legally. Before you embark upon any marketing, please ensure your communications are fully compliant.

Date Added: 25/10/2018 15:36:43



How effective is your website?

Do you want to see how well your site or landing pages are optimised for one keyword or phrase? Complete the short form below and we will email you a PDF copy of the report. Please enter a valid email address as the report will be sent to you via email.

Click here for your FREE website audit.

Running this tool will give you a very detailed report about what is good and what is bad about that page. It will also give you a large number of pointers to improve its effectiveness.

Jason Hulott

About the Author

Jason Hulott is Business Development Director at SpeedieConsulting. SpeedieConsulting is a full-service digital marketing agency for insurance and finance companies. They help insurance and finance businesses that wish to use the internet to take control of their revenue and traffic generation online. They provide a range of services including compliant web content, lead generation and social media support. For further information about SpeedieConsulting, please visit: http://www.speedieconsulting.co.uk

All marketing and advertising must be an accurate description of the product or service. It must be legal, decent, truthful, honest and socially responsible (not encouraging illegal, unsafe or anti-social behaviour). There are regulations which restrict what you can and cannot do. As well as the regulations, there are two advertising codes of practice which you need to follow to help you advertise legally. Before you embark upon any marketing, please ensure your communications are fully compliant.

Date Added: 26/09/2018 16:12:45



Calling all larger brokers looking to scale their marketing activity

Up until recently we have found it quite time-consuming to scale clients' marketing and be able to report on all activity each month. So we know it is a struggle for business owners.  This past month, we took the plunge and became a Hubspot partner agency, a cloud platform which helps customers grow and record ALL of their marketing and sales activity in one place.  So it is a CRM with site builder, landing page builder, live chat, email newsletters, messenger bot, ad manager and much more.

We are looking to work with larger insurance brokers who want to scale their activity and see the real impact of all their marketing.

We also have the facility to offer Hubspot marketing CRM for free so you can see exactly how that works.  To get access, simply visit [https://www.speedieconsulting.co.uk/contact/] and add ‘hubspot free’ in the comments section.

Jason Hulott

About the Author

Jason Hulott is Business Development Director at SpeedieConsulting. SpeedieConsulting is a full-service digital marketing agency for insurance and finance companies. They help insurance and finance businesses that wish to use the internet to take control of their revenue and traffic generation online. They provide a range of services including compliant web content, lead generation and social media support. For further information about SpeedieConsulting, please visit: http://www.speedieconsulting.co.uk

All marketing and advertising must be an accurate description of the product or service. It must be legal, decent, truthful, honest and socially responsible (not encouraging illegal, unsafe or anti-social behaviour). There are regulations which restrict what you can and cannot do. As well as the regulations, there are two advertising codes of practice which you need to follow to help you advertise legally. Before you embark upon any marketing, please ensure your communications are fully compliant.

Date Added: 28/08/2018 16:33:30



19th September 2018?

How about sun, sea, sand and spreadsheets with Jason Hulott

What if we told you, you could learn from all the mistakes your competitors are making with Pay Per Click (PPC)? Literally learn from your competitors spend, Jason could show you what is working for them...

What if Jason could show you their actual ads for Google AdWords and Google Display campaigns?

What if he could show you what keywords they rank for and how that can help you build a SEO campaign or give you ideas for your own content marketing.

What if he could show you what content you need to write in order to compete?

Need ideas for link building opportunities?  He can show you how to do that too.

What if he could show you which social media channels the competition is focused on and which ones are having the biggest impact on their business.

On top of this not only can he show you how to get this data, he will talk you through exactly what it means and how you can use it.

So rather than just giving or selling you the data, he would love you to go down to Margate, literally on the sea front (you won’t believe the venue we have) and in one day go over all the major features of the software he uses AND help you go away with enough data and insight for YOUR business to put a marketing strategy in place to encompass everything you want it to.

Yes, you heard that right - get down to Margate, literally a 5-minute walk from the railway station to the venue over-looking the sea and Margate main sands. Bring your bucket and spade!

So, if:

  • SEO
  • PPC
  • Social
  • Content
  • Link Building
  • Display advertising

are on your radar then let Jason and SpeedieConsulting help you fast track your way to success. By understanding where your competition or industry giants are focusing their efforts this will give you enough confidence to spend your marketing budgets.

They will use actual competitors of people who are in the room so you can see exactly how to apply this to your business.

They will put you back on the train or in your car with enough content ideas to run a 12-month campaign and give you enough competitor analysis to optimize a PPC campaign to leapfrog your competitors.  You might even get a bit of a tan and sand in your toes…

Who is going to provide this useful insight?

My name is Jason Hulott and in 1996 I started working on the finance Internet industry for the Woolwich.  During that year I set up my own side hustle of a web design agency.  In 1999, I left and started to work for the UKs first personal finance aggregator website, Moneynet.  It was there I learnt about content, revenue generation and traffic generation – after helping them achieve a valuation of £45m – I left in 2003 to setup Speedie – where I work and continue to work with my wife Stella.  

We provide a full digital marketing service for Finance and Insurance companies. That said over the years we have worked and sold every type of product you could possibly imagine online.

Interested, drop me a line.

The training day is priced at £199 plus VAT for a full day and all the tea and coffee you can drink and a buffet lunch.  There will be an hour for lunch so you will get chance to eat and have a walk along the beach. 

Jason Hulott

About the Author

Jason Hulott is Business Development Director at SpeedieConsulting. SpeedieConsulting is a full-service digital marketing agency for insurance and finance companies. They help insurance and finance businesses that wish to use the internet to take control of their revenue and traffic generation online. They provide a range of services including compliant web content, lead generation and social media support. For further information about SpeedieConsulting, please visit: http://www.speedieconsulting.co.uk

All marketing and advertising must be an accurate description of the product or service. It must be legal, decent, truthful, honest and socially responsible (not encouraging illegal, unsafe or anti-social behaviour). There are regulations which restrict what you can and cannot do. As well as the regulations, there are two advertising codes of practice which you need to follow to help you advertise legally. Before you embark upon any marketing, please ensure your communications are fully compliant.

Date Added: 26/07/2018 16:49:49



InsureBot – coming to a site near you

If you have done anything online in the last week or so, you could have possibly come into contact with a bot. A chatbot is a digital service that can conduct natural-sounding conversations with human beings to accomplish tasks like answering questions, forwarding information and directing people to the right section on the website.

More and more companies are using bots as their first port of contact with a customer for all kinds of service enquiries or support issues.  From an FCA compliance point of view, a bot is a great way to interact with a customer as it allows you to have scripted responses. Those conversations are also saved.

They are becoming very, very clever and insurance is a perfect place to  use a bot.  

We use Facebook bots within Facebook itself, but these can now be used on any website as a support or messaging tool and when interactions take place on Facebook. 

So you could get rid of your live chat facility and use a bot instead.

We have a limited number of spots available to our Facebook Insurance Bot service where we will help create, build and install a bot in your online business. Contact us for more information. (https://www.speedieconsulting.co.uk/contact/)

If you would like to discuss Insurance Bots or indeed any other online marketing services, please do get in touch.

Jason Hulott

About the Author

Jason Hulott is Business Development Director at SpeedieConsulting. SpeedieConsulting is a full-service digital marketing agency for insurance and finance companies. They help insurance and finance businesses that wish to use the internet to take control of their revenue and traffic generation online. They provide a range of services including compliant web content, lead generation and social media support. For further information about SpeedieConsulting, please visit: http://www.speedieconsulting.co.uk

All marketing and advertising must be an accurate description of the product or service. It must be legal, decent, truthful, honest and socially responsible (not encouraging illegal, unsafe or anti-social behaviour). There are regulations which restrict what you can and cannot do. As well as the regulations, there are two advertising codes of practice which you need to follow to help you advertise legally. Before you embark upon any marketing, please ensure your communications are fully compliant.

Date Added: 27/06/2018 14:31:02



Insurance Digital Content Marketing

One way to help drive more traffic and educate potential clients is to use content. 

We see lots of opportunities to use content to help both Google rank your site but also more importantly for it to engage with potential clients. 

A quick way to see what content you can add to your marketing mix is to download your free guide now, click here.

If you would like to discuss a fuller more comprehensive done for you service or the systems we use with clients, that can be used on your site, on your blog, on your LinkedIn and in your newsletters please get in touch.

Jason Hulott

About the Author

Jason Hulott is Business Development Director at SpeedieConsulting. SpeedieConsulting is a full-service digital marketing agency for insurance and finance companies. They help insurance and finance businesses that wish to use the internet to take control of their revenue and traffic generation online. They provide a range of services including compliant web content, lead generation and social media support. For further information about SpeedieConsulting please visit: http://www.speedieconsulting.co.uk

All marketing and advertising must be an accurate description of the product or service. It must be legal, decent, truthful, honest and socially responsible (not encouraging illegal, unsafe or anti-social behaviour). There are regulations which restrict what you can and cannot do. As well as the regulations, there are two advertising codes of practice which you need to follow to help you advertise legally. Before you embark upon any marketing, please ensure your communications are fully compliant.

Date Added: 29/05/2018 16:16:44



Who is doing your marketing?

Having written a large number of articles on marketing tactics and strategies, we still see the same issues when we look at insurance brokers' and companies' online marketing activity.  Rather than being a lack of knowledge – this seems to be abundant - could it be a lack of time or resource?

Who implements your marketing? You? Your staff? Do you have a dedicated member of staff for marketing? 

So if you need help understanding what it is you can do to make marketing a priority before it is too late, do get in touch.

Jason Hulott

About the Author

Jason Hulott is Business Development Director at SpeedieConsulting. SpeedieConsulting is a full-service digital marketing agency for insurance and finance companies. They help insurance and finance businesses that wish to use the internet to take control of their revenue and traffic generation online. They provide a range of services including compliant web content, lead generation and social media support. For further information about SpeedieConsulting please visit: http://www.speedieconsulting.co.uk

All marketing and advertising must be an accurate description of the product or service. It must be legal, decent, truthful, honest and socially responsible (not encouraging illegal, unsafe or anti-social behaviour). There are regulations which restrict what you can and cannot do. As well as the regulations, there are two advertising codes of practice which you need to follow to help you advertise legally. Before you embark upon any marketing, please ensure your communications are fully compliant.

Date Added: 25/04/2018 16:11:06



Free Website Audit

One way you can quickly see how well (or not) your site is seen by Google is to run one of our free site audits.

http://www.speedieconsulting.co.uk/free/site-audit-tool/

Running this tool will provide you with a detailed report about what is good and what is bad about your website. It will also give you a large number of pointers to improve its effectiveness.

All you need is your web address and email (where we will send your report), it’s that simple.

Jason Hulott

About the Author

Jason Hulott is Business Development Director at SpeedieConsulting. SpeedieConsulting is a full-service digital marketing agency for insurance and finance companies. They help insurance and finance businesses that wish to use the internet to take control of their revenue and traffic generation online. They provide a range of services including compliant web content, lead generation and social media support. For further information about SpeedieConsulting please visit: http://www.speedieconsulting.co.uk

All marketing and advertising must be an accurate description of the product or service. It must be legal, decent, truthful, honest, and socially responsible (not encouraging illegal, unsafe or anti-social behaviour). There are regulations which restrict what you can and cannot do. As well as the regulations, there are two advertising codes of practice which you need to follow to help you advertise legally. Before you embark upon any marketing, please ensure your communications are fully compliant.

Date Added: 26/03/2018 14:50:36



Thinking about building a new website?

If you are thinking about a new website in 2018, please read the following article to help you understand the different parts of being online,  what a new website will actually mean and, just as importantly, what it won't. The article will also provide you with a few key pitfalls to look out for. We hope this helps you to manage expectations.  We’ve seen recently brokers that believe  a new site is their 2018 marketing strategy,  don’t fall into that trap!

http://www.insurance-marketing.co.uk/marketing/brokers-guide-getting-new-website/

Jason Hulott

About the Author

Jason Hulott is Business Development Director at SpeedieConsulting. SpeedieConsulting is a full-service digital marketing agency for insurance and finance companies. They help insurance and finance businesses that wish to use the internet to take control of their revenue and traffic generation online. They provide a range of services including compliant web content, lead generation and social media support. For further information about SpeedieConsulting please visit: http://www.speedieconsulting.co.uk

All marketing and advertising must be an accurate description of the product or service. It must be legal, decent, truthful, honest, and socially responsible (not encouraging illegal, unsafe or anti-social behaviour). There are regulations which restrict what you can and cannot do. As well as the regulations, there are two advertising codes of practice which you need to follow to help you advertise legally. Before you embark upon any marketing, please ensure your communications are fully compliant.

Date Added: 26/02/2018 14:46:53



Wordpress plugins you will want to use on your site in 2018

If you are running your insurance website on Wordpress or thinking about using Wordpress, here are a couple of fantastic plugins that you should consider adding to your website. These will help with some of the more popular marketing methods that lots of brokers are still not taking advantage of. These include Facebook Live, Podcasting and social media. Read more here:

http://www.speedieconsulting.co.uk/wordpress-plugins-2018/

Jason Hulott

About the Author

Jason Hulott is Business Development Director at SpeedieConsulting. SpeedieConsulting is a full-service digital marketing agency for insurance and finance companies. They help insurance and finance businesses that wish to use the internet to take control of their revenue and traffic generation online. They provide a range of services including compliant web content, lead generation and social media support. For further information about SpeedieConsulting please visit: http://www.speedieconsulting.co.uk

All marketing and advertising must be an accurate description of the product or service. It must be legal, decent, truthful, honest, and socially responsible (not encouraging illegal, unsafe or anti-social behaviour). There are regulations which restrict what you can and cannot do. As well as the regulations, there are two advertising codes of practice which you need to follow to help you advertise legally. Before you embark upon any marketing, please ensure your communications are fully compliant.

Date Added: 25/01/2018 16:14:10



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At Blink Intermediary Solutions we offer a refreshing, independent and agile approach to helping independent UK insurance brokers grow. We provide access to a broad range of personal and commercial insurance facilities, some of which are exclusive and there are no fees to access the standard range.