What core business lines does your brokerage cover?
SME Commercial up to £75m turnover, all motor and household.
How do you generate new business enquiries?
The best generation of NB enquiries we find is word of mouth, however, we do use a multidimensional approach to generating new leads; social media, referrals from existing customers, SEO, networking groups, etc.
What do you foresee as the biggest challenges at your brokerage at the moment?
The increasing regulatory burden.
How do you plan to grow in the coming year?
Organically and from getting the most out of our existing customer base – after all if you don’t have all your client’s insurance business ‘who’s client is it?'
What are your marketing plans this year?
Marketing for our commercial lines will be very much through client referrals and using the existing prospect list that we have worked on over the past few years. In relation to our personal lines business, this will be through our social media channels as we find this extremely cost effective.
Which Blink products or services have been most beneficial to your business?
Our relationships with both R&Q and ABACUS.
If there’s one thing we’d like more of from Blink it’s...
Nothing springs to mind, appears to have most bases covered!