Broker Spotlight
Jason Martin

25th June 2019

This month we caught up with Jason Martin, Managing Director of 1st Choice Insurance a leading independent commercial insurance broker based in Shrewsbury, West Midlands

What core business lines does your brokerage cover?
We started out seven years ago concentrating on motor trade insurance, but now we have clients across all sectors and lines of business.

How do you generate new business enquiries?
We concentrate on networking, and on|offline advertising. We look after our customers at 1st Choice Insurance, so we also get a lot of referral business.

What do you foresee as the biggest challenges at your brokerage at the moment?
Parking spaces!!

On a serious note, we have grown 300% in the last two years and one of our biggest challenges is to make sure that we can find and recruit more staff with the same skills, drive and enthusiasm as the team we have now. Also, as sales increase dramatically on a weekly basis it is tricky getting the balance between sales and admin staff. As we grow our key focus will be to deliver the same professional service to our clients.

How do you plan to grow in the coming year?
We already have plans in place to move to bigger premises before Xmas and to recruit a further 10-15 staff. We have also recently recruited a highly experienced field executive to drive our mid-market offering. We plan to build on this and have a team of four by 2020.

What are your marketing plans this year?
The primary focus this year is to continue networking with prospects at a local and national level, and to really push our client referrals to grow our business organically. We are also keeping our eyes open to good acquisition opportunities with the sector.

Which Blink products or services have been most beneficial to your business?
I would have to say the commercial motor products from PolicyPlan

If there’s one thing we’d like more of from Blink it’s...
Networking events

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