This month we caught up with Karl Holland, Managing Director of Premier Insurance Centre based in Winsford, Cheshire. Established in 1992, they provide a one-stop shop for personal and commercial lines to service the insurance needs of the local community.
What core business lines does your brokerage cover?
Historically we have specialised in personal lines and with a “Dream Team” we are still managing to grow this segment of the business. Several years ago we started to develop a commercial department that specialised in the motor trade, this department has grown steadily and we are now able to cater for any class of business.
How do you generate new business enquiries?
As we have been trading for over 25 years we generate business through recommendations and referrals from our existing clients along with cross selling.
What do you foresee as the biggest challenges at your brokerage at the moment?
Increasing regulatory burden, recruitment, cyber fraud and the ever-increasing cost of software houses.
How do you plan to grow in the coming year?
As we believe in the right profile and risk we are happy with steady growth from recommendations and referrals from existing clients, however, would not rule out the right acquisition.
What are your marketing plans this year?
Local advertising, referral incentive introductions from existing clients and emphasizing our ethos of “Service from Start to Finish” from your local Broker.
Which Blink products or services have been most beneficial to your business?
Numerous Personal Lines products and our excellent rapport with R&Q.
If there’s one thing we’d like more of from Blink it’s...
Richard and Bill to support Stoke City and appreciate quality football and to bring back “Horner`s Corner”!