In just a matter of a weeks, life and work as we knew it has been turned upside down. Amid an unchartered new climate of self-isolation and social distancing, companies of all industries, sizes and locations are grappling to continue operating as comprehensively and seamlessly as possible.
Remote communications are proving the saviour of this testing time, enabling businesses to communicate within the remote new world we’re presently living in and none more so than the email.
Emails have long been a fundamental method of communication for businesses both internally and externally. But since the COVID-19 outbreak struck, emails are providing a critical form of communication for employers, employees and suppliers forced to work from the confines of their home.
Here are just three ways emails are being used as an imperative bloodline for business during this remarkably fraught time:
- Communicating information about company event updates and cancellations
- Providing customers, clients and colleagues with information on how to access services
- Updates on the best ways to get in touch during the crisis
Tips on sending emails during the COVID-19 outbreak
During this challenging time, it’s more important than ever for brands to get their email communications right, so that vital messages get picked up and engaged with.
Send clear and concise subject lines
Clarity, precision and decisiveness is key during this alien environment and it’s important that businesses send clear and concise subject lines to help their emails be picked up, read and engaged with.
Include a call to action
What’s the purpose of your email? Your recipients will want to know why they are receiving your email
and what they are supposed to do with it, so be sure to include a precise and specific call to action so your recipients know exactly what they need to do during a climate that’s full of ‘what ifs’ and other unknowns.
Be regular and consistent with your emails
Show your customers, clients and colleagues you care, and you’ve not gone anywhere by sending regular and consistent emails. That said, be sure not to spam your contacts, and only send emails when you have something new to say.
If you require assistance with your email marketing, Intelligent VC can deliver an effective email marketing strategy to help your business get through this challenging and unprecedented time. Get in touch with our remote team of digital marketing specialists to discuss your communication requirements.
For further details about Intelligent VC please speak to your Blink IS Business Development Manager or click here.
All marketing and advertising must be an accurate description of the product or service. It must be legal, decent, truthful, honest and socially responsible (not encouraging illegal, unsafe or anti-social behaviour). There are regulations which restrict what you can and cannot do. As well as the regulations, there are two advertising codes of practice which you need to follow to help you advertise legally. Before you embark upon any marketing, please ensure your communications are fully compliant.