Nearly everyone is using Facebook daily to access the Internet, research products and stay in touch with friends and family. This gives all companies an opportunity to reach out to potential customers on a platform you know they will be using – constantly.
This can be done in a number of ways. Building a company page, building and growing a related community (we have built award winning insurance communities on Facebook) or simply paying for advertising. And within advertising there are a ton of different options to drive traffic.
Whatever way you decide to promote your business, you will find a lower cost way to drive traffic to your business than other traditional marketing methods by using Facebook.
The advantages of Facebook over Google as a traffic tool include:
- Typically, lower cost leads
- Traffic is based on client persona so you are targeting actual people
- A wide range of targeting options
- People spend more time on Facebook than they do on Google
- Facebook is more mobile friendly
- You can choose B2C or B2B audiences
If you have not considered advertising your business on Facebook, then now is a great opportunity to take the plunge.
There are also direct lead options so you have drive traffic straight from Facebook mobile users into your CRM via a bridging tool such as Leadsbridge. We are working with a number of clients using Facebook ads to drive very niche low-cost leads.
If you need support and any advice please feel free to get in touch.
About the Author
Jason Hulott is Business Development Director at SpeedieConsulting. SpeedieConsulting is a full-service digital marketing agency for insurance and finance companies. They help insurance and finance businesses that wish to use the internet to take control of their revenue and traffic generation online. They provide a range of services including compliant web content, lead generation and social media support. For further information about SpeedieConsulting, please visit: http://www.speedieconsulting.co.uk
All marketing and advertising must be an accurate description of the product or service. It must be legal, decent, truthful, honest and socially responsible (not encouraging illegal, unsafe or anti-social behaviour). There are regulations which restrict what you can and cannot do. As well as the regulations, there are two advertising codes of practice which you need to follow to help you advertise legally. Before you embark upon any marketing, please ensure your communications are fully compliant.