If you are thinking about a new website in 2018, please read the following article to help you understand the different parts of being online, what a new website will actually mean and, just as importantly, what it won't. The article will also provide you with a few key pitfalls to look out for. We hope this helps you to manage expectations. We’ve seen recently brokers that believe a new site is their 2018 marketing strategy, don’t fall into that trap!
About the Author
Jason Hulott is Business Development Director at SpeedieConsulting. SpeedieConsulting is a full-service digital marketing agency for insurance and finance companies. They help insurance and finance businesses that wish to use the internet to take control of their revenue and traffic generation online. They provide a range of services including compliant web content, lead generation and social media support. For further information about SpeedieConsulting please visit: http://www.speedieconsulting.co.uk
All marketing and advertising must be an accurate description of the product or service. It must be legal, decent, truthful, honest, and socially responsible (not encouraging illegal, unsafe or anti-social behaviour). There are regulations which restrict what you can and cannot do. As well as the regulations, there are two advertising codes of practice which you need to follow to help you advertise legally. Before you embark upon any marketing, please ensure your communications are fully compliant.