When was the last time you looked at your SEO?
Search Engine Optimisation (SEO) might not be the first thing you think of when you wake up in the morning, but failing to think about it at all could mean you’re missing out on business and falling behind the competiton.
Google and its incessant “moving of the goalposts” in an attempt to provide high-quality results, means SEO is constantly evolving and involves much more than encorporating a few keywords into a webpage for the search engines to decipher. Google’s regular algorithm updates have long proved a headache for businesses and marketers wrestling to stay on top of the changes.
Worse still is being unaware of an update and subsequently falling well down in the ranking stakes.
The search engine giant’s most recent algorithm was one of the most debilitating to date. In November 2019, Google rolled out what the conglomerate describedas a “routine update”.
One of the most notable features of the algorithm was the changing of the way Google displays search results so that it no longer shows multiple results from the same website.
For businesses that rely on traffic from organic search and benefit from multiple search results, paying close attention to the update and acting accordingly, is paramount. In the wake of the November update, a diverse range of websites reported a 30% to 40% drop in traffic.
And the good news?
The good news is that by following SEO trends and the advice from the search engines in the wake of algorithms rollouts, you can be one step ahead of competitors and find yourself at the top of Google.
Take advantage of an SEO audit
The problem is that with a million and one things to do, insurance brokers don’t tend to have time to devote to fine-tuning SEO strategies. This is when treating your website to an SEO audit from a professional digital marketing agency can be a shrewd marketing tactic. Similar to an MOT on a car, an SEO audit unpicks the different components of a website through a technical on-page and off-page analysis to see what’s working, what’s not working and where improvements need to be made.
The objective of an SEO audit is to ultimately improve organic search visibility and enhance usability, identify and capitalise on traffic trends, improve keyword distribution and improve conversion rates.
It’s never too late to have an SEO audit to generate a more strategic SEO approach, even if you’ve not looked at your SEO for a long time.
Better still, call in the SEO experts at Intelligent VC who can give your website a comprehensive SEO audit and design and implement a strategic SEO masterplan designed to nurture results, regardless of what Google throw into the mix.
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