Having written a large number of articles on marketing tactics and strategies, we still see the same issues when we look at insurance brokers' and companies' online marketing activity. Rather than being a lack of knowledge – this seems to be abundant - could it be a lack of time or resource?
Who implements your marketing? You? Your staff? Do you have a dedicated member of staff for marketing?
So if you need help understanding what it is you can do to make marketing a priority before it is too late, do get in touch.
About the Author
Jason Hulott is Business Development Director at SpeedieConsulting. SpeedieConsulting is a full-service digital marketing agency for insurance and finance companies. They help insurance and finance businesses that wish to use the internet to take control of their revenue and traffic generation online. They provide a range of services including compliant web content, lead generation and social media support. For further information about SpeedieConsulting please visit: http://www.speedieconsulting.co.uk
All marketing and advertising must be an accurate description of the product or service. It must be legal, decent, truthful, honest and socially responsible (not encouraging illegal, unsafe or anti-social behaviour). There are regulations which restrict what you can and cannot do. As well as the regulations, there are two advertising codes of practice which you need to follow to help you advertise legally. Before you embark upon any marketing, please ensure your communications are fully compliant.