Broker Promotion
Why LinkedIn could be the missing link to a lucrative social marketing campaign

24th August 2020

You’re posting regular content on Facebook and Twitter and are witnessing a steady increase in followers and some form of engagement. Though despite your efforts, you’ve yet to witness the surge in social media-inspired lead generation you aspire to.

The solution could be simpler than you think – you’ve not yet mastered LinkedIn.

It’s no coincidence that a staggering 94% of B2B marketers use LinkedIn as a content distribution channel, making it the number one social platform for business-orientated content.

And that’s not all… every week, content posted on the LinkedIn feed is viewed 9 billion times!

By consistently publishing content on LinkedIn, you’ll have the opportunity to ensure your posts receive a chunk of the billions of people who regularly visit their LinkedIn feeds.

For insurance brokers which, dare we say it, can be a tad ‘traditional’ in their marketing approach, prioritising the likes of attending events and joining country clubs to build up connections, LinkedIn provides a huge opening to tap into new opportunities and business.

That said, if you are marketing on LinkedIn, posting lacklustre and lifeless content for the sake of it won’t make the grade, and you’ll need to be getting the content right.

Tips on creating high-engagement LinkedIn posts

To help you make the most of your LinkedIn channel as a marketing platform, consider the following points:

Post about unusual, innovative, and interesting products or services

You’ve developed a unique and innovative insurance product that stands you head and shoulders above competitors. LinkedIn is the perfect place to shout about your new product and put it in front of the people that matter.

Make a quick and informative product video

Don’t be afraid to experiment with different content formats on LinkedIn other than text and images. Videos rank highly in LinkedIn’s algorithms. Subsequently, any video content you post is in with a good chance of reaching the top of a person’s feed.

Furthermore, making an engaging and inspiring video about your new stand-out product will enable people to really understand the product as well as increasing your brand awareness.

Avoid using LinkedIn as a one-way street

LinkedIn is an inherently collaborative platform designed for partnership and networking.  As a result, you should avoid using LinkedIn as a one-way street for your own content to be engaged with. Put short, if you fail to reciprocate engagement on LinkedIn, the engagement you witness with your own content will be short-lived.

Make the effort and take the time to comment on your own posts and other peoples’. Sparking discussions on blog posts, asking for feedback and responding to comments, will help you maintain valuable relationships and engagement on the social media platform primed for helping businesses of all industries and sectors generate leads.

Like with all digital marketing, mastering the art of LinkedIn takes time, effort, and expertise. If you’ve not got one, two, or perhaps all three of these things, appointing the assistance of social media marketing gurus at Intelligent VC could be an invaluable move to ensure that LinkedIn isn’t the missing link to a lucrative social media marketing campaign.

For further details about Intelligent VC, please speak to your Blink IS Business Development Manager or click here.

All marketing and advertising must be an accurate description of the product or service. It must be legal, decent, truthful, honest and socially responsible (not encouraging illegal, unsafe or anti-social behaviour). There are regulations which restrict what you can and cannot do. As well as the regulations, there are two advertising codes of practice which you need to follow to help you advertise legally. Before you embark upon any marketing, please ensure your communications are fully compliant

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