I have to admit, I’m something of a ‘social media denier’, kidding myself that I’m merely spending just a few minutes here and there, briefly browsing my social channels. When my phone pings at the end of the week to inform me how many hours I’ve spent on it, I’m genuinely shocked when it reads 15, 20, even 25 hours!
I’m certainly not alone, or even the worst offender, in idling these strange times away on my phone, pawing social media like never before.
Statistics by Ofcom show that in the wake of the pandemic, adults in the UK are spending a record four hours a day online on average.
A social media revolution
What are we doing for all those hours on our phones? We’re on social media of course!
Ofcom’s report continues that during the first lockdown people spent 36% more time of social media. Asides a prolific reliance on the ‘usual suspects’, namely Facebook and Twitter, successive lockdowns have led to a phenomenal growth in visual sharing apps, such as YouTube, Snapchat, Instagram and TikTok. During the height of lockdown 1.0 in April 2020, the video sharing channel TikTok increased its reach among adults from 5.4 million to 12.9 million. According to Ofcom, 9 in 10 online adults, and almost all older children aged 8 – 15, used at least one of these social apps in 2020.
So, what exactly are we doing when we devote so much of our time to social media, day in, day out?
Research by the Reuters Institute and University of Oxford shows that Facebook and Twitter are the social networks most widely used for following news and information related to Covid-19.
Watching videos shared by fellow online users is taking up huge chunks of our time, as Ofcom shows one third of online adults now spend more time viewing video-sharing services than broadcast television.
A trend that can’t be ignored
Love or loathe the nation’s collective reliance on all things social, from a business perspective, it’s a trend that cannot be ignored.
Virtually every industry can benefit from the almost limitless opportunities social creates to get their brand seen in the right way and in front of the right people.
Sectors steeped in tradition such as law, accountancy and, dare we say it, insurance, are embracing the social media revolution, with good reason.
In layman’s terms, failing to utilise the social channels equates to missing out on putting your services in front of adults who are spending, on average, four hours a day online, a significant proportion of which is spent on social media.
If you’re unsure about where to start on the constantly evolving world of social media or are failing to see the uptake in interest in your brand being generated from social, it might be wise to let the social experts at Intelligent VC take your campaign by the horns and start producing the results that are there for the taking from this unmissable component of contemporary marketing.
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