Lead generation 101 - make sure your site is ready for leads.
The first thing is to take a long hard look at your current website. Is it fit for purpose? Does it already generate leads? If it doesn't, then it might need changing or amending to be more lead-focused.
The biggest issue we see is that websites tend to start out as nothing more than brochure-ware, an online pamphlet of your business, when you need it to do much more, capture leads and enquiries and follow them up.
Your website can do a lot of the heavy lifting for you if it is set up correctly. We always recommend that clients looking to get into lead generation use the same basic formula to build their lead gen website, ie:
Wordpress + Gravity Forms = Lead Gen Machine
This can be any type of lead generation site. Wordpress is a fantastic tool to build and manage a website and using Gravity Forms will allow you to create forms and manage them as you need to.
Once you have your new website, you can look at the various options for driving traffic and, ultimately, leads.
Range of traffic options
Here are a few of the main options you can use to drive traffic to a website:
- PPC marketing
- Social media
- Affiliate programmes
- Email marketing
- Content discovery
- Referral programmes
I would suggest a few things:
- Test one or two options before adding any more
- Don’t simply rely on one source of traffic – it will not last forever so divest yourself of more than one source
- Make sure you have tracking in place to show you what is working and what isn’t – this can simply be Google Analytics
Get in touch if you want to build your own lead sources.
About the Author
Jason Hulott is Business Development Director at SpeedieConsulting. SpeedieConsulting is a full-service digital marketing agency for insurance and finance companies. They help insurance and finance businesses that wish to use the internet to take control of their revenue and traffic generation online. They provide a range of services including compliant web content, lead generation and social media support. For further information about SpeedieConsulting, please visit: http://www.speedieconsulting.co.uk
All marketing and advertising must be an accurate description of the product or service. It must be legal, decent, truthful, honest and socially responsible (not encouraging illegal, unsafe or anti-social behaviour). There are regulations which restrict what you can and cannot do. As well as the regulations, there are two advertising codes of practice which you need to follow to help you advertise legally. Before you embark upon any marketing, please ensure your communications are fully compliant.