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Is your marketing like a gym membership?

24th May 2019

Is your marketing like a gym membership?

Do you subscribe to the latest marketing techniques and groups? Do you regularly jump from one technique to another?

Are you seeing results?

It dawned on me that getting results from a marketing programme can be the same as getting results from a fitness programme. If you are not doing the basics, and are always reading new ideas and hearing about new techniques, or not analysing your results regularly, or even tracking what you are doing at all – you may find you are not getting the results you want.

Here are a few things you need in order to get results with your online marketing!


Making sure you are consistent with your marketing over time is a great way to prove that techniques work. If this means one blog post a week for three months or posting messages on Facebook every day for a month, being consistent will help you get the most from the activity you are doing.

Core basics

There could be four or five core things you can be doing in your business to help with growth. Finding them and doing them will be the best way to grow. They are not always the same for every business, but could include:

  • Blogging
  • Writing a column for a website or magazine
  • Sharing your knowledge on a forum or community
  • Social media
  • Pay per click
  • Working with introducers

This is not a complete list!


One of the main areas where people fall over is not recording their results or tracking what they are doing. Now, I am not suggesting you flex in front of a mirror or get your tape measure out, but keeping a log or setting up tracking with something like Google Analytics will help you decide whether or not what you are doing is working.

Without analysis you are not really able to know what is working and what isn’t. On that basis, it is difficult to know how to grow. One of the key benefits of online marketing is that it is all trackable in some way, shape or form, so you can readily see if it works or not. If it isn’t working, you can tweak it or stop doing it.


One of the other main drivers to prove whether a programme is going to work for you is to set some goals. These goals may be different depending on the activity, for example, in three months we want …

  • 300 Facebook followers
  • 400 subscribed to our free report
  • 20 enquiries from our introducers

In this way you can easily see if this is working or what you need to do to get there by tweaking your activities along the way.


As you can see (and probably have experienced at some point) marketing is a lot like fitness. By implementing a few basics, you can find the difference between success and failure.

Jason Hulott

About the Author

Jason Hulott is Business Development Director at SpeedieConsulting. SpeedieConsulting is a full-service digital marketing agency for insurance and finance companies. They help insurance and finance businesses that wish to use the internet to take control of their revenue and traffic generation online. They provide a range of services including compliant web content, lead generation and social media support. For further information about SpeedieConsulting, please visit:

All marketing and advertising must be an accurate description of the product or service. It must be legal, decent, truthful, honest and socially responsible (not encouraging illegal, unsafe or anti-social behaviour). There are regulations which restrict what you can and cannot do. As well as the regulations, there are two advertising codes of practice which you need to follow to help you advertise legally. Before you embark upon any marketing, please ensure your communications are fully compliant.

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