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What makes an effective website?

23rd August 2019

What makes an effective website?

With 75% of customers judging the trustworthiness and credibility of a business from the design of its website, strong, modern and visually appealing web design traits are essential.

In order for brands to maximise their online presence, reach out to new and existing customers and ultimately improve their bottom line, it’s important their website evolves with rapidly changing consumer demands.

Website design specialists, Intelligent VC, explore the new trends in website design and build that every savvy website owner should be aware of.


Video testimonials

Using video testimonials puts a face behind a product or service and helps humanise a brand. Personable videos show potential customers that they too can benefit from using a product or service in an engaging and transparent way.


Today’s highest-ranking websites excel by knowing their audience, understanding what web users are expecting to find when they make an online query and giving them the answer to that query in the simplest way possible.

Ensuring a site is ready for Google mobile-first indexing, has structured data and has fast page response times will help brands improve and maintain their rankings.

Big, bold graphics

Websites designed with big, bold graphics help communicate important messages and snippets of information in a quick, simple and eye-catching way. A striking and bold typography system also helps drive consistency between pages, making the site easier and more attractive to navigate.

Mobile responsive sites

With an ever-growing number of people searching online from mobile phones and tablets, a website needs to be user-friendly on mobile devices.

A mobile responsive website ensures the layout and design of a site is navigable and attractive when used on mobile devices. Failing to optimise a site for mobile viewing can result in a decline in search engine rankings and putting customers off using a brand.

Contact forms

Contact forms are an effective way to generate leads from a website. A well-designed and strategised contact form can make the difference between a visitor becoming a new customer or them navigating away from a site and going to a competitor.

For stunning looking websites that implement the latest trends in modern web design, contact Intelligent VC, web design and build experts committed to making companies stand out online.

Michael Kaufman
Digital Account Director
Intelligent Visual Communication

About Intelligent Visual Communication

Intelligent VC (IVC) is a full-service digital agency that provides a range of solutions covering design, content creation, marketing and strategy.

All marketing and advertising must be an accurate description of the product or service. It must be legal, decent, truthful, honest and socially responsible (not encouraging illegal, unsafe or anti-social behaviour). There are regulations which restrict what you can and cannot do. As well as the regulations, there are two advertising codes of practice which you need to follow to help you advertise legally. Before you embark upon any marketing, please ensure your communications are fully compliant.

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