There are many reasons why a company chooses to run affiliate marketing campaigns. Here are a few of my favourites:
Low cost option
Affiliate marketing is relatively low cost to start, especially if you are using B2B insurance quotes, as most email-based enquiry form systems can easily be integrated with an affiliate programme. This software will then manage all lead tracking, affiliate sign ups and much, much more…
Low risk option
Depending on what your commission payment model is, affiliate marketing removes the risk in paid advertising as you are only paying the affiliate when the sales or valid lead has been made.
Acquire a large multi-skilled salesforce
If you join a large affiliate network to use as your affiliate management solution, you could have access to a ready-made army of affiliates. Some of these networks have over 10,000 affiliates. Imagine these all working to promote your products. In fact, imagine 5% working for you!
Affiliate marketers are some of the smartest people around and know all the best ways to promote a product or service online. They will also have diverse skills, some will have email lists to email offers to, others will be Pay-Per-Click (PPC) experts, others SEO experts. An affiliate programme allows you to tap into that market.
Free branding exercise
Having your banners, text links, product logos, etc all over these affiliate sites, you are getting your business some great free exposure and this should not be overlooked. While you should benefit from this do not exploit your affiliates. Do not add direct urls or phone numbers to your banners. This will cause lots of affiliates to leave your programme and also give you a bad name in the industry.
Develop your products and services into international sales
Your affiliate programme can truly turn your local business into an international sales machine very quickly. Larger affiliate networks have affiliates around the world and not just English-speaking parts. An affiliate programme will also be able to soft launch your product into Asia or into Europe.
Why not download our free guide to run your own small affiliate or referral programme?
About the Author
Jason Hulott is Business Development Director at SpeedieConsulting. SpeedieConsulting is a full-service digital marketing agency for insurance and finance companies. They help insurance and finance businesses that wish to use the internet to take control of their revenue and traffic generation online. They provide a range of services including compliant web content, lead generation and social media support. For further information about SpeedieConsulting, please visit: http://www.speedieconsulting.co.uk
All marketing and advertising must be an accurate description of the product or service. It must be legal, decent, truthful, honest and socially responsible (not encouraging illegal, unsafe or anti-social behaviour). There are regulations which restrict what you can and cannot do. As well as the regulations, there are two advertising codes of practice which you need to follow to help you advertise legally. Before you embark upon any marketing, please ensure your communications are fully compliant.