You’re attending an important industry event. Naturally, you want everyone who matters to know about it. Or you’ve started a promotion and need to inform people about it. With a million and one ways to promote events and promotions, how do you know what the best strategies are?
Check out the following five ways to effectively market industry events and promotions.
Define your audience
As with all marketing ventures, you need to define and target your audience. Ask yourself who will benefit the most from your attendance at the event? What demographics will enjoy and learn from your attendance, workshops and presentations the most?
Once you have defined your target audience, you will be able to map out which marketing channels will be most effective to target them.
Create a marketing plan
Armed with such knowledge, you will be able to compose a workable marketing plan. Set out which channels you are going to use and what type of content you will create to reach your audience. If, for example, you want younger people to attend the event or your promotion, creating videos for TikTok is likely to be effective. Conversely, if you are targeting an audience of industry professionals, promoting the event/product on LinkedIn is likely to be a better strategy.
Use email marketing
Ensure your forthcoming event or promotion lands in front of the people that matter by using email marketing. Use a tantalising subject line to encourage recipients to open the email. Ensure the email copy is persuasive to encourage people to commit to attending the event or make good use of the promotion.
Promote and market during the event
Don’t see the arrival of your event as a means to finish marketing it. On the contrary, now’s the time to get busy posting images, footage, feedback and more about the event on social media and your website, to build awareness not only about your own brand but also the industry event. Then, when it comes to next year’s event, your followers will know what to expect.
Gather feedback
Even when the event or promotion has ended, the marketing doesn’t need to stop. Take the time to ask attendees and/or customers how they felt about the event or promotion. What did they enjoy and not enjoy? How could it be approved? Not only will asking for feedback prolong your communication with customers and prospects but it will help you improve your event and/or promotions for next time.
If you haven’t got the time or perhaps the expertise to create effective marketing campaigns for industry events and promotions, you might want to think about outsourcing your marketing requirements to digital marketing experts, like NextGen Marketing.