Five emerging marketing trends on LinkedIn that insurers should be aware of
LinkedIn, the world’s largest professional networking site, remains an imperative platform for businesses of all shapes, sizes and sectors. And none more so than insurance. Like all digital channels, LinkedIn constantly evolves and it’s vital that marketers stay abreast of the changes and updates so they can make the most of this vital tool for business networking and growth.
Take a look at the emerging marketing trends on LinkedIn, which could impact your digital marketing efforts and, ultimately, business success.
Video
Video has taken the world of digital marketing by storm in recent years and shows no sign of slowing down. Embrace video by doing live Q&As, showcasing product demonstrations, and creating concise, impactful clips. Authenticity is key in video content on LinkedIn, so aim for a genuine connection with viewers rather than flawless production.
Storytelling
LinkedIn provides the perfect platform for businesses to tell their unique story. Use LinkedIn to share and showcase your brand’s history and its impact through compelling narratives like employee journeys and behind-the-scenes stories of products and services. Weave in some humour into the story and always use an impactful title to maximise its exposure.
Personalisation
Personalisation is paramount when it comes to delivering successful marketing campaigns on LinkedIn. Utilise the platform’s advanced targeting to customise your strategy and address the unique needs and interests of your audience. By focusing on relevant solutions rather than broad promotions, you can cultivate meaningful connections and achieve more successful engagement.
Micro-influencers
Introducing micro-influencers to connect audiences to your brand is another rising trend on LinkedIn. Credible and knowledgeable micro-influencers can enhance your online presence and drive targeted traffic and conversions. Opting for micro-influencers who resonate with your niche can amplify your message effectively, and foster partnerships that can enrich your digital strategy.
Emphasising storytelling, video content, community building, strategic partnerships with micro-influencers, and personalised engagement, will help elevate your brand on LinkedIn, and ultimately grow your business.
Of course, it might be easier, quicker, and more cost-effective to have digital marketing experts like Next Gen take care of your LinkedIn marketing strategy. Get in touch with the Next Gen team to discuss your LinkedIn goals.
All marketing and advertising must be an accurate description of the product or service. It must be legal, decent, truthful, honest and socially responsible (not encouraging illegal, unsafe or anti-social behaviour). There are regulations which restrict what you can and cannot do. As well as the regulations, there are two advertising codes of practice which you need to follow to help you advertise legally. Before you embark upon any marketing, please ensure your communications are fully compliant.