You’re managing to pull an impressive number of visitors to your website, but they are not converting into customers. Sounds familiar? Fortunately, there are steps you can take to encourage those all-important conversions. All it may require is a few tweaks to your website. Check out the following four website design tips to convert visitors into customers.
1- Make navigation clear and simple
The rise of searching on-the-go from mobile devices has led to customers being impatient and expecting to reach where they want to go in just a few simple clicks. As such, the navigation of your website should be as easy as 123. Having a search function on your homepage that enables visitors to search for where they want to go and arrive there with ease, is one way to create easy navigation. Another is to have pages clearly mapped out on the homepage. If, for example, a visitor is looking to purchase home insurance, make sure there is a large button on the homepage that takes them to the home insurance page.
2- Strengthen Calls to Action (CTAs)
Give visitors to your site plenty of opportunities to take the next step. Whether it’s joining a mailing list, purchasing a product, entering a competition, or whatever you would like them to do, create strong, eye-catching CTAs, so they reach the destination in just one click.
3- Make the journey simple by streamlining your website
If your website is cluttered with unnecessary and confusing steps, get rid of them. Streamline your site to make it a simple journey for your visitors. Use straightforward and recognisable categories and products to take visitors to the pages they are looking for. Online shoppers expect consistency, so naming conventions are hugely important.
4- Quicken up loading speed
With online shoppers becoming increasingly more impatient, the loading speed of the websites they are visiting is vital. Not only will a fast loading website be more likely to mean visitors stay on the site and become paying customers, but page speed is also a factor in SEO (search engine optimisation) ranking. A fast-loading site is rewarded by Google and other search engines. And having a higher ranking on search engine listings, is vital for generating traffic, and converting visitors into leads, then customers.
Google provides this free tool for diagnosing loading issues on websites.
If you need assistance in making changes to your website and tweaking it to help convert visitors into paying customers, then you may want to think about outsourcing marketing tasks to the experts, so you can get on with doing what you do best, running your insurance business.
All marketing and advertising must be an accurate description of the product or service. It must be legal, decent, truthful, honest and socially responsible (not encouraging illegal, unsafe or anti-social behaviour). There are regulations which restrict what you can and cannot do. As well as the regulations, there are two advertising codes of practice which you need to follow to help you advertise legally. Before you embark upon any marketing, please ensure your communications are fully compliant.