Bringing hope and opportunity, the beginning of a new year is always a good time to devote time, attention and effort to your marketing endeavours. Here are some tips on how to nail your marketing strategy in the New Year.
Think about what people want in the new year
One of the most effective ways to generate traffic is to provide for what people are searching for at a given time. In the new year, it is all about saving money, eating healthily, exercising, drinking less, and so on. Craft your marketing campaigns with popular searches and aspirations in mind to appeal to consumers’ objectives in the new year.
Insurance companies might want to appeal to consumers’ ‘cost saving’ aspirations for example, by offering exclusive ‘time limited’ offers.
Make it personal
Did you know that 76 percent of consumers expect companies to understand their individual requirements? As such, it is imperative to offer personalised customer experiences. Campaigns can be personalised through targeted emails, customised video messages, and product recommendations. Interacting with existing customers and prospects across social media channels can also be an effective way to make marketing campaigns more personal and thereby increase customer satisfaction and brand loyalty.
Prioritise FOMO
Fine-tune your marketing strategy in the new year by creating FOMO – Fear of Missing Out content. Achieve this by making sure your audience feels like they simply cannot miss out on what you have to offer. Craft exclusive experiences and compelling ‘unmissable’ offers, such as limited time offers, to make prospects and customers feel like they are part of something exclusive and exciting.
Consider automation
If you’re not thinking about automation you could run the risk of falling behind competitors. Rather than looking at automation as something to be afraid of and resist, start thinking of it as a marketing partnership. Embracing automation does not mean relinquishing the human touch, but enabling you to drive marketing campaigns on, and save you and your team time, while ultimately crafting more creative and effective campaigns that set you apart from competitors.
If you need assistance with any aspect of marketing in the New Year, get in contact with Next Gen Marketing, experts in content and digital marketing.
FIND OUT MORE
All marketing and advertising must be an accurate description of the product or service. It must be legal, decent, truthful, honest and socially responsible (not encouraging illegal, unsafe or anti-social behaviour). There are regulations which restrict what you can and cannot do. As well as the regulations, there are two advertising codes of practice which you need to follow to help you advertise legally. Before you embark upon any marketing, please ensure your communications are fully compliant.