Attempting to distinguish your insurance agency from another isn’t easy. That said, it isn’t impossible. With the right marketing know-how and content, insurers can stand out and shine above competitors. Check out the following five marketing ideas to help insurers reach more customers.
Prioritise online reviews
Like with most industries, insurance companies in the modern era rely on online reviews to attract and retain customers. Insurers should prioritise making positive comments said about their company a leading feature of marketing campaigns. Put testimonials and reviews at the heart of social media and website content, so that prospective clients can see the great things other customers are saying about you.
Network on LinkedIn
Insurers should not underestimate the power of LinkedIn for reaching out to potential new customers and for business growth. Ensure your company and personal profiles on LinkedIn do you justice, and post consistently to build up relationships through content with connections. Join networking groups to make additional connections and build business partnerships.
Think about landing pages
Insurance is a complicated area, which inevitably creates a lot of questions that need answering. Use landing pages to provide such information and target specific customers. By regularly creating new content that focuses on different components of insurance while inviting readers to take action such as provide their emails to your database, landing pages will act as lead magnets to pull in new customers.
Make SEO local
It is not uncommon for customers to still prefer the local touch, so marketing campaigns should not dismiss the power of local advertising. As such, create local SEO campaigns, using keywords relevant to your area. When a consumer searches ‘insurance companies near me,’ it is likely that you will rank higher.
PPC
With fierce competition, pay-per-click (PPC) can be an effective way to get your company in front of more of the right people. As you only pay when a user reaches your website, PPC can be a cost-effective way to increase traffic and ultimately gain more customers.
If you haven’t got the time or perhaps the expertise to create effective insurance marketing campaigns, you might want to think about outsourcing you marketing requirements to digital marketing experts, like NextGen Marketing.
All marketing and advertising must be an accurate description of the product or service. It must be legal, decent, truthful, honest and socially responsible (not encouraging illegal, unsafe or anti-social behaviour). There are regulations which restrict what you can and cannot do. As well as the regulations, there are two advertising codes of practice which you need to follow to help you advertise legally. Before you embark upon any marketing, please ensure your communications are fully compliant.