Looking to give your marketing campaign a boost in the New Year? You’re in the right place, as here are five marketing ideas no insurer can afford to ignore.
Host a New Year’s event
It might sound excessive, but if you really want to take your marketing to the next level, then why not host a New Year’s event? Whether your goals are promoting your business, entertaining clients, or increasing sponsor’s exposure, choose a fabulous venue that is accessible for different attendees, offer free food and drinks, with the opportunity for networking, and promote the New Year’s event to ensure you get the numbers.
Launch a new product
There is no time like the start of the New Year to launch a new product. Begin the year with a buzz by shouting loud about your new offering. Use social media, mailouts, blogs, vlogs, and more, to create maximum engagement with your new product. Reach out to influencers, industry publications, websites, and other relevant sources, to drum up excitement about your new product and put your company in the spotlight at the start of the New Year.
Give away something for free
Another great New Year marketing tactic is to give something away for free. From branded pens to a gift card, raise the profile of your brand at the start of the year by treating customers and prospects to a free gift. Don’t forget to shout about it on social media and other digital platforms, so that people know about your unmissable giveaway.
Network, network, network
There’s nothing quite like the start of a new year to up your networking game. Whether it’s online networking events on the likes of LinkedIn, or face-to-face events with local business groups, don’t miss out on the opportunities to boost your business profile and ultimately sell your products by networking and building connections.
Use eye-catching and persuasive New Year email subject lines
The first few mailouts you send in the New Year can be important in setting the tone and message of your brand as people settle back to work and routines following the festivities of the Christmas period.
Think carefully about the subject lines you use in January mailouts. From ‘Ring in the New Year,’ to ‘Happy New Year Sale, ‘New Year Means New Savings,’ and ‘Your New Year Just Got Better,’ make email subject lines positive and persuasive to encourage a healthy click rate and put your brand in front of the people who matter in the New Year.
If you need any assistance with any aspect of marketing in the New Year, or now, get in contact with Next Gen Marketing, experts in content and digital marketing.
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