Five tips for great content creation
The foundation of any digital marketing campaign is content. Without it, people wouldn’t have a reason to visit your website, learn about what you do and your industry, and ultimately become a customer. Additionally, it is through content that the search engines find and rank your website.
But creating great content isn’t always as simple as it sounds. Here we look at five tips for creating content that stands out, ranks well, and helps convert visitors into customers.
Focus on your audience
When creating content for marketing purposes, it should be designed for the people who are going to read it. Ensure your content provides value through entertainment or information, or both. Think about the audience you are writing for and craft the style of the content and the information so that it resonates with your target market.
Use the content to address any questions your audience might be facing or information they may require.
Get expert quotes
Build the credibility of your content by using quotes or insights from experts. This will help readers associate your content with authority, something that Google will reward you with as well, as the search engines love authoritative content.
Use plenty of quality visuals
It’s not just the quality of the written word that needs attention, but the quality and quantity of the visuals that accompany it. From high-quality images to graphs, infographics, and videos, make sure your content stands out by using visuals to illustrate the point with greater clarity and depth.
Make the content concise and without any jargon
Don’t just write for the sake of writing. Get to the point clearly and concisely by avoiding jargon. Readers, and the search engines, won’t thank you for waffle. Make every word count.
Make it shareable
Online content should be all about increasing your profile and getting your company’s name out there. One of the easiest and most effective ways to do this is through creating shareable content. It might sound obvious, but including a button to your social media handles at the bottom of the content you are promoting will ensure readers can share the piece with ease.
If you haven’t got the time, or perhaps the expertise, to create compelling content campaigns, you might want to think about outsourcing your content requirements to digital marketing experts, like NextGen Marketing.
FIND OUT MORE
All marketing and advertising must be an accurate description of the product or service. It must be legal, decent, truthful, honest and socially responsible (not encouraging illegal, unsafe or anti-social behaviour). There are regulations which restrict what you can and cannot do. As well as the regulations, there are two advertising codes of practice which you need to follow to help you advertise legally. Before you embark upon any marketing, please ensure your communications are fully compliant.